How does meat compete with the negative narrative globally?

We are heavily assuming if you are reading this article you are already well educated on the nutrition and climate science that supports grass-fed, pasture-raised beef and lamb from New Zealand.


But to also go on to assume that just because consumers may be wealthy and educated, doesn't necessarily mean they will choose to purchase red meat as often as they once did. They have been afforded the privilege of having a food identity.

You can throw all of the complex science at the human health vs planetary health debate or the plant vs meat debate, but it will mean nothing without cohesive global storytelling as this week's guests from around the world highlight.



Over the course of 3 months, Sarah Perriam has been collecting interviews from around the world for this very special Opinion Maker episode to try and answer the burning question for New Zealand's sheep & beef farmers as well as the red meat industry around the world - "How does meat compete with the negative narrative globally?"

This episode features :


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