Defining regenerative. It's more than a trend, it's our identity.
What has been polarising the New Zealand farming community for some time is a word!
Yep, that's right. The word 'regenerative'.
Unable to be pigeonhole or tamed by certification. So why do we care so much about it?
It's because the principles of regenerative resonate so deeply with New Zealand's essence of how we naturally care for the environment that we have become so passionate about that our identity is under threat.
According to research commissioned by Beef + Lamb New Zealand (B+LNZ) and New Zealand Winegrowers (NZW), the Regenerative Agriculture Market Scan & Consumer Insights report released on 5th October 2021 (see links to read below) outlined there is a significant opportunity for New Zealand to position itself to take advantage of the global regenerative agriculture trend.
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In this week's Opinion Maker, Sarah discusses how we can lead the world with our farming practices on the groundswell surrounding the word, 'regenerative.'
This episode features the report's author, Mike Lee from Alpha Food Labs (USA), Steve Smith, Chair of Primary Sector Council and representing the NZ Winegrowers as well as Beef + Lamb NZ's Market Development Manager, Nick Beeby.
Please also see below the links to the reports:
- Read the summary report here
- Read the full report: Consumer Insights here
- Read the full report: Market Scan here
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Thank you so much to our mates at Farmlands for supporting us this season!
Contact the show: sarah@sarahscountry.com
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